What are Advanced Purchase Savings?

Have you ever considered guiding your client to pre-purchase your work before the images are taken? 

Did you know this method can earn you hundreds or even thousands of dollars per client? In this course you'll be taught the benefits of advanced purchase sales and how to sell them while still giving a great customer experience.

In this course you will learn:

  • How to create trust with your client

  • Key points to help you make the sales

  • The benefits for both you AND your client

Awesome course


I thought I had a grasp of Advance Purchase Savings....boy was I wrong! Awesome course!

Course curriculum

  • 1

    Module 1: About Advance Purchase Savings

    • Module 1 Video

    • Course Download

  • 2

    Module 2: How to Use Advance Purchase Savings

    • Module 2 Video

  • 3

    Module 3: Questions Clients Have About Advanced Purchase Savings

    • Module 3 Video

  • 4

    Module 4: Q&A

    • Module 4 Video


Sterling Hoffman & Linda Aufenkamp

Sterling HoffmanWeighed down as many of us are with competition from shoot-and-burners and with clients who seem uninterested in investing in portraiture, it has become easy to think that there is no longer a demand for high-end family portraits.  Sterling is the artist and businessman who, with the quality of his work and the dollars he commands, can convince you that it is still possible to make a great living doing what you love.Sterling Hoffman of Sterling Portraits specializes in creating uniquely personal portrait art of families and couples in settings of sentimental significance to the subjects.  His clients commission him to portray their families and children in their homes and gardens, at their vacation retreats, and even, on occasion, in the Caribbean.Believing that quality is more important than quantity, Sterling has developed a successful, low-volume business photographing less than 100 sessions a year.  He has an extremely effective approach to communicating value to clients, and to building sales and profits.  He has a unique portraiture style that incorporates a second portraitist to create dynamic black and white images with a candid, spontaneous feel while Sterling is creating his composed portrait art.  Can you imagine selling portrait albums for over $6,000?  Believe it or not, this is part of a typical portrait order for Sterling whose average portrait sale is over $10,000 and who has had sales over $100,000.Sterling began his career in portrait photography in 1976.  His company has its gallery and offices at his residence in Silver Spring, Maryland, in the United States.  Sterling and his long-time partner, Linda Aufenkamp, are committed to photographic excellence and outstanding customer service.  Together they have achieved a thriving portrait business that ranks in the top one-percent of studios nationwide.”Linda AufenkampLinda Aufenkamp has a lifelong connection to photography. It began with her father's passion for the art form, printing black & white photographs on fiber-based papers in his home darkroom. After meeting Sterling, and realizing that photography was going to be a career, she got her technical education and earned her degree. She is part of the Sterling and Linda team, managing and facilitating the successes of Sterling Portraits for over 40 years.Linda's strengths are her client communication abilities. She is the first contact for inquiries and works closely with the clients throughout the sales cycle using well-honed skill sets of bonding and rapport, NLP, and nurturing and managing client expectations. This turns "suspects" into prospects into raving fans.A long-time student and now practitioner of techniques of Sandler Sales Training, she puts the clients at  ease, delves into their "pain" issues, expands their budget and makes their Sterling Portrait Experience memorable.Linda also coaches photographers - aspiring and seasoned pros alike - around the world and, with Sterling and the Masters of the Wall Portraits group, has taught at seminars around the nation. WWLS - "what would Linda say" is a phrase many of those who have studied under her use to guide them to successful interactions with their clients.

Be sure to check out some of our other great classes!